Traditionally the purveyor of recipes and cleaning tips, women’s service magazines have come a long way, but apparently not far enough. More than a decade ago, Real Simple and O, The Oprah Magazine packaged service as lifestyle, forcing the category to pivot en masse. The Web also has made free service content easily accessible, and young women are more inclined to search online than pick up a magazine.
So, in the past year, Good Housekeeping, Redbook, Family Circle, Ladies’ Home Journal and Woman’s Day—all facing long-term advertising and newsstand sales declines—further downplayed their bread-and-butter housecleaning, parenting and relationship advice in favor of fashion, beauty, shopping and entertaining.
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