Women’s Health Names Beauty and Lifestyle Director

Maura Lynch joins from InStyle.

Rodale’s Women’s Health has named Maura Lynch beauty and lifestyle director. She previously served as InStyle’s senior beauty editor.

“Maura is both a market whiz—able to spot trends before they become trends—as well as a real wordsmith who imbues even the most basic beauty story with wit, freshness, and cultural relevance,” said Women’s Health editor Amy Keller Laird, in an announcement. “As a longtime Women’s Health reader herself, she will craft stories that speak to our audience exactly where they are in their lives.”

Lynch’s appointment is effective March 14. She’ll report to Keller Laird.