Women's Health to Launch Virtual Workout Program

Target to sponsor Fit Club intro

Against a softening environment for print ad revenue, Rodale's Women's Health is going after consumer dollars with a new initiative, the WH Fit Club. Beginning Jan. 2, the subscription-based platform will provide readers with an ever-changing roster of fitness videos hosted by big-name celebrity trainers. 

 

For $15 dollars a month, consumers will get unlimited access to workouts on Women's Health's desktop and mobile site with trainers like The Next Fitness Star winner Stacie Clark, Body by Simone and instuctors from Exhale Core Fusion.

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