Women’s Health Gets Its Gal

Women’s Health, one of the few magazines doing well, has a new lady at the top. Michele Promaulayko, formerly the executive editor at Cosmopolitan, will assume the role of editor-in-chief at the Men’s Health spin off.

The search for a new EIC has been on since August when launch editor Tina Johnson announced she was stepping down. Under Johnson’s tenure, the magazine grew its rate base to 1.35 million and ad pages increased 13 percent in 2007.

Promaulayko — a veteran of the teen mag world who started out at YM and helped found Teen People — will be tasked with expanding the book internationally. While at Cosmo, she helped launch 58 editions around the world.

The full release is after the jump.


December 11, 2008, New York, NY — Women’s Health, the women’s lifestyle magazine published by Rodale Inc., has named Michele Promaulayko Editor-in-Chief of the magazine, it was announced by David Zinczenko, Rodale Senior Vice President/Editor-In-Chief of Men’s Health and Editorial Director of Best Life and Women’s Health. Michele was most recently the Executive Editor of Cosmopolitan magazine.

“Even in a challenging advertising and retail market, Women’s Health has exceeded expectations for the past three years,” said Zinczenko. “And it’s on its way to solidifying its place as a pre-eminent player in the women’s market. An editor of Michele’s caliber and stature will lead Women’s Health to go head-to-head with the biggest, most established brands in the business. Michele’s expertise and passion will serve us well as Women’s Health continues to expand its beauty and fashion coverage and grow as a multiplatform, global lifestyle brand for health-minded women.”

Michele was named Executive Editor of Cosmopolitan in July 2000 after serving as Deputy Editor for one year. Throughout her tenure, the magazine grew its international reach to 58 editions around the world. While serving as Executive Editor, she helped shape a more modern voice for the magazine while weighing in on its brand extensions. For the past five years, she has helmed Cosmopolitan Style & Beauty, a special 13th issue dedicated to fashion and beauty. This year, she edited the magazine’s latest book release, Cosmo’s Sexiest Beauty Secrets, and authored Cosmo’s Guide to Red-Hot Sex.

“I am thrilled to be named the new Editor-in-Chief of Women’s Health,” said Michele. “The magazine is appealing to a huge audience of young, active women—exactly the kind of women I can identify with. And they’ve embraced this unique magazine as their own.”

Previously, Michele was one of the original editors of Teen People. She began her publishing career at YM magazine after graduating from Rutgers University with a degree in journalism in 1993. She has been an expert guest on television programs such as Today, CNN, Fox News and The Tyra Banks Show.

“This is a very exciting time for Women’s Health,” said Mary Murcko, VP/Publisher of Women’s Health. “A talent like Michele is attracted to this magazine for the same reason so many advertisers have been jumping on board — the Women’s Health reader is exactly the woman that we all want to reach and she knows this magazine speaks directly to her about all facets of her life.”

Women’s Health has become one of the fastest growing magazines in the country since it launched in October 2005. Advertising revenue and pages for the year are up a remarkable 61% and 13%, respectively, over 2007, and the magazine will raise its rate base to 1.35 million with the January/February 2009 issue — the fifth rate base increase in the magazine’s history. Single copy sales of the magazine are up more than 20% compared to the second half of last year with the October issue selling close to 100,000 additional copies compared to October 2007. In recognition of the magazine’s success, Advertising Age named Women’s Health to the No. 2 spot on its annual A-List and Adweek named the magazine to the No. 1 spot on its annual “10 Under 50” Hot List.