Women at NBCU Tallies the Top in Brand Buzz

Women at NBCU, NBCUniversal’s initiative for marketers looking to reach the ladies, has taken a look back at the past year in its Brand Power Index (BPI) and tallied up the top brands and campaigns.

Frito Lay got the “Best Social Media Buzz” for its Guinness record for most Facebook “likes’ in 24 hours. (It broke the record in April after a couple of others broke and re-broke the record earlier in the year.)

“Best Breakthrough Buzz” went to Harley Davidson for its efforts to reach