Woman Buys A Facebook Job Ad And Sort Of Gets Her Wish
Marian Schembari really wanted to get into publishing. “Like, a lot.” (her words) But after three months of jobsearching with no results, she decided to try something different. Last August, she bought a Facebook ad with her picture on it and set it to only display to people working at her target companies, in this case, HarperCollins, Random House, Penguin, Rodale, Macmillan, and so on. For about $150 she got her ad to run on Facebook for two weeks.
Pretty quickly she attracted the attention of Debbie Stier, associate publisher of HarperStudio and director of digital marketing at HarperCollins, who blogged about Schembari in a post called “Will
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