WLTW/Lite-FM Maintains Number One Position


The August PPM Arbitron 6+ ratings show WLTW/Lite-FM holding onto the top spot in New York. It was a third straight month at number one for the Soft A/C juggernaut, after perennial second-place finisher WCBS-FM finally caught them from behind.

In those three months, Lite-FM has continued to distance itself from the Classic Hits favorite.

Since recapturing the number one position, WLTW went from a .2 advantage over CBS-FM to an impressive 1.6 in the current survey. Lite-FM increased their rating to a 7.0 with an average Cume (listenership) of 5.7 million.

Another Clear Channel mainstay, WHTZ/Z100 holds its familiar number three slot, with a 5.1.

WCBS-AM shoots up to fourth place, led by Yankee baseball, with a 4.9.

Sister station WINS slipped to a 3.2 and a tenth-place showing.

There’s more radio ratings analysis after the jump.

Other highlights:

WKTU and Q104.3 made it four Clear Channel stations in the Top 6. They had a 4.7 and 4.6, landing at five and six, respectively.

News/Talk giant WABC saw slight gains to 3.8 and number seven for August.

Tying for eighth were CBS Radio-Owned WWFS/Fresh 102.7 (up .3) and WSKQ/Mega 97.9 (up .3).

It’s steady as she goes for WQXR. (1.6) The Classical heavyweight was acquired by WNYC in 2009.

In sports, WFAN tied for eleventh, with a 3.0. Meantime, upstart WEPN/1050 ESPN dropped off to a .9.

No drops for WBBR/Bloomberg Radio, although the business station owned by the mayor had no gains either (.7)