Wix ShoutOut Integrated with Facebook Ads

Web-development platform Wix.com announced Tuesday that its Wix ShoutOut newsletter and promotional product is now integrated with Facebook ads.

Web-development platform Wix.com announced Tuesday that its Wix ShoutOut newsletter and promotional product is now integrated with Facebook ads.

The collaboration will allow Wix.com clients to launch Facebook ads directly via the Wix.com platform, automatically creating photo, video or link ads from the images in their ShoutOut projects.

Wix.com added that the target audiences for Facebook campaigns are determined by using the social network’s lookalike audiences, and its clients can customize their ads, configure targeting and establish budgets, all via the Wix ShoutOut dashboard. Facebook ad campaigns can be monitored and managed via the social network’s interface.

Wix ShoutOut enables users to create, send and share professional-quality newsletters and updates, with access to templates and Wix.com’s free media library, or the option of using their own content.

Facebook Marketing Partners global director Steve Irvine said in a release announcing the integration:

Wix.com and Facebook are both seeking to make marketing simpler and more efficient for global businesses of all sizes. Our partnership will allow Wix ShoutOut users to extend the reach of their email marketing campaigns to Facebook in just a few clicks, getting their content in front of the people who matter most to their businesses.

Wix.com chief marketing officer Omer Shai added:

The Wix ShoutOut integration with Facebook’s advertising platform and its unparalleled reach provides our users an effective cross-channel marketing tool and a simplified gateway into a massive new audience. Millions of people are using Wix ShoutOut to create and share beautiful content. Now they’ll have the option to make their valuable content work for them multiple times and promote their business even further.