With One App, Swirl Delivers Location-Based Ads From Multiple Retailers

Swirl today launched an eponymous app that retailers can use to deliver targeted content and offers to consumers while they shop in their stores. Timberland, Kenneth Cole and several others began using the platform in their New York and Boston stores.

Swirl today launched an eponymous app that retailers can use to deliver targeted content and offers to consumers while they shop in their stores.

Timberland, Kenneth Cole, Exhale Spa and several others began using the platform in New York and Boston stores.

“We think Swirl creates a really exciting way to enhance the shopping experiences of our customers, on their terms. It also gives us valuable, real-time insights so we can hone in on – and better serve – our customers’ needs,” said Jim Davey, Vice President of Global Brand Marketing at Timberland.

Geolocation has been a much coveted tool for marketers since it first became widely used in smartphones.

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