With Decreased Sales Due to No New Harry Potter Books to Sell, Bloomsbury Announces News of Redesigned Harry Potter Books

If it makes you feel old to learn that the Harry Potter books are going to be released soon with new covers, intended to “appeal to the next generation of readers who did not grow up” with the series, because you felt twenty to thirty years too old to have anything to do with them when they were first released, know that you aren’t alone. But such is the case with publisher Bloomsbury, who have announced a new “Signature” edition of J.K. Rowling‘s insanely popular books (PDF), which are set to be released on November 1st. No coincidence at all that this announcement came immediately at the same time as the company released its sales figures for the previous year, showing a 39% decline thanks to not having a new Potter book out there in stores. The new covers can all be seen here (this is just for the UK editions, remember) and here’s a bit from a post on the design by the firm who handled the job, Webb & Webb:

We set about designing the series, which includes a unique Harry Potter signature, following on from our successful Comic Relief covers last year. After presenting several ideas we asked Clare Melinsky to illustrate the front, back and spine for all seven titles in the series. We think you’ll agree the results are magical!