Does Color Matter for Facebook Pages?

Can the colors page administrators use on their Facebook pages impact engagement? Yes, according to analytics provider Wisemetrics, which created an application to help page admins determine the best colors for their pages.

WisemetricsFacebookPreferredColors650Can the colors page administrators use on their Facebook pages impact engagement? Yes, according to analytics provider Wiselytics, which created an application to help page admins determine the best colors for their pages.

Wiselytics said in a blog post that it analyzed millions of posts from tens of thousands of Facebook pages, finding that pink and red did not fare well, but green did, and explaining the poor performance by blue by pointing out that blue is already the social network’s primary color, so it does not stand out.

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