STUDY: Promoted Posts By Facebook Pages Have No Effect On Organic Results
When Facebook pages turn to promoted posts, does it have any effect on their organic results in terms of their posts appearing in users’ News Feeds? No, according to a random study of 5,000 promoted posts by 1,500 pages, conducted by Facebook analytics provider Wise Metrics.
When Facebook pages turn to promoted posts, does it have any effect on their organic results in terms of their posts appearing in users’ News Feeds? No, according to a random study of 5,000 promoted posts by 1,500 pages, conducted by Facebook analytics provider Wise Metrics.
Wise Metrics compared the organic reach of promoted posts with those pages’ past 10 non-promoted posts and found barely any difference.
The analytics provider also compared the results of promoted posts with non-promoted posts sent afterwards and arrived at similar results.
What about negative feedback? According to Wise Metrics’ findings, negative feedback on promoted posts had no effect on future non-promoted posts, meaning that pages were not penalized.
Wise
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