Wirestone Recasts Limelight’s Brand

BOSTON Wirestone has fashioned a new brand platform and corporate identity for Limelight Networks, a Tempe, Ariz.-based provider of content-delivery solutions.

“We selected Wirestone to help Limelight translate our unique values and culture into a visual and messaging execution that sets us apart and highlights our strengths,” said Roxanne Ivory, the client’s vp, marketing. “Wirestone’s ability to capture the essence of our brand, and quickly deliver all the required marketing elements, was critical to our business success.”

A newly redesigned site serves as the focal point for all creative work and the destination that embodies the spirit of the brand.

“The Web site helps communicate the company’s strengths in delivering more than just video — including its experience in multiple verticals, and the power of its partner ecosystem. We even used their own technology to deliver the site — enabling us to use compelling video content that loads instantly,” said John Chuharski, marketing director at Wirestone. The agency’s San Diego office worked on the Limelight campaign.

Wirestone is an independent Marketing Solutions Company with 185 staffers in seven U.S. cities. Other clients include Hewlett-Packard, Microsoft, Jim Beam, Motorola, Oakley and Nike.