'Wired' to Raise Rate Base
e Condé Nast monthly will raise its rate base by 25,000 in January
Few magazines have been willing to raise the circulation numbers they guarantee advertisers in recent years, but Wired, which has been buoyed by demand for its tablet editions as well as its print magazine, is doing just that. The Condé Nast monthly will raise its rate base by 25,000 in January, to 800,000.
Advertisers have balked at the idea of paying for their ads to run in digital copies, at least until they get more information about readership of tablet editions, but Wired vice president and publisher Howard Mittman said tablet editions would likely be included in the rate base.
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