Wired Co-founder Kevin Kelly Sees Future In eBooks

Kevin Kelly, co-founder of Wired has a new book out called What Technology Wants, available in both eBook and print form. The author told Publisher’s Weekly that this may be his last print book.

Kelly said in an interview: “I’m really happy with what Penguin has done…as an artifact, it’s beautiful. But this is probably my last paper-native book, because the attention has fallen elsewhere. That’s basically the only reason—because people, young people especially, are spending more and more of their time on things that are happening on screens, and if you want to reach people, that’s really where you should be looking.

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