Will You Text-Shop This Black Friday?

Black Friday is a U.S shopping tradition. This year retailers are promoting coupons and sharing deals via text. Will it affect traffic and trends, or is mobile shopping more efficient?

For years it has been a tradition in the U.S that the morning after Thanksgiving official Christmas shopping season begins. Consumers could expect wild early morning openings of stores and special gifts for shopping on what is known as “Black Friday.” Black Friday is one of the highest traffic days for visitors and shoppers which makes it the most valuable day to convert shoppers into buyers. Four Square check-in points, free shipping, you can even get a hamster for 50% off at Petsmart this weekend.

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