Will the Public Believe Yahoo’s New Logo Equates a Rebrand?

Yahoo hired CEO Marissa Meyer to lead the company into a brave new world of changing technologies and evolving consumer habits—all during a prolonged and crippling global recession. So the public wants her, and the company, to do well. We just do. These have been tough times, and we’re all in the mood for a success story.

However, most the news the public has heard about Yahoo’s resurrection have been on relatively unimpressive issues such as not allowing Yahoo employees to telecommute.