Will the Nook Outsell the Kindle?

One analyst seems to think so, but he’s basing it on predictions, not any hard sales figures. The market research company IDC  has released a new report today with some startling predictions.

The report covered predicted tablet and eReader sales for 2011, and ideally you should take it with a grain of salt. IDC believes that over 53 million media tablets will ship this year, and it’s also predicting that 16 million eReaders  will be sold worldwide.

“Although media tablet sales were not as high as expected in 1Q11 due to slower consumer demand, overall economic conditions, and supply-chain constraints, we believe with the entrance of competitive new devices in second half of 2011, the market will sell close to 53 million units for the year and continue to grow long-term,” said Jennifer Song, IDC Research Analyst.

The Nook is supposed to to outsell the Kindle this year, and IDC argues that this will happen because the Kindle lacks a color screen. Barnes & Noble offers both a color and grayscale Nook, and that gives them an edge in the market that Amazon cannot match.

We’ll have to wait until the year is out to see if the prediction comes true, but it’s not unreasonable. Based purely on the number of people that I know who own one, I would say that the NookColor is a very popular eReader.


image by Cloned Milkmen