Will the New Ralph Breaks the Internet Sticker Pack Break WhatsApp?

The Walt Disney Pictures feature film hit theaters Wednesday

The Ralph Breaks the Internet sticker pack is available via both iOS and Android Disney

Walt Disney Pictures marked the theatrical release of Ralph Breaks the Internet Wednesday by becoming the first entertainment studio to create a sticker pack for WhatsApp.

The Facebook-owned messaging application’s 1.5 billion monthly users will have access to the Ralph Breaks the Internet sticker pack via both iOS and Android.


Disney also created a WhatsApp business account for the film, enabling fans to chat with Ralph and his partner in crime, Vanellope, as she teaches him how to use TextSpeak and emoji, send photos and more.


People can also opt to receive a notification via WhatsApp when tickets go on sale for the film.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.