Will PR Ruin Twitter?

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I really hope not. But lately, it seems like it is a reasonable possibility. For one thing, Robert Scoble speaking at the Bulldog Reporter Media Relations conference last week did not help. According to Sally Falkow, about 75% in the audience for Scoble’s keynote had not ever seen Twitter. That’s not surprising, or unexpected, or bad, really. It’s not for everyone.

Meanwhile, Scoble timed this announcement, via Twitter of course, in conjunction with his appearance at the conference: “Anyone who joins Twitter after today is not an early adopter. So, not interesting for me to follow.”

Some are pondering the recent spike in users or followers. Others, such as Adam Ostrow at Mashable have gone so far to say, “Twitter Spam Spirals Out of Control.”

I’ve seen a few updates to my Twitter followers since the Media Relations conference, but they’ve all been people I know or have worked with, so nothing too out of the blue there.

However, given the hype recently, I wonder how much Twitter will be picked up more by the “non-tech geek” types and if so, what that will mean for the medium. (Caveat: it’s not only for the geeks.)

I do find Twitter very useful. I am able to connect with other bloggers, journalists, co-workers, and PR people, while sending and receiving more useful information than potentially with any other medium. However, the minute Twitter becomes a flood of “read my post” or “check out this link” spam, which is already happening to a certain extent, is the minute the crowd will move on.

That’s not to say it’s never ok to plug a link, but if you only ever plug your links, you’re not adding anything.

What do you think? Will Twitter be changed by a flood of PR?