Will Mobile TV Superstars Emerge?

RCR Wireless News asks how the writer’s strike in Hollywood could affect mobile TV and, potentially, help spur its growth.

It’s too soon to determine how the strike will affect the momentum wireless carriers and content providers are experiencing with the growth of mobile TV services, the report said. But “the Writers Guild of America argues it is fighting for big stakes in the emerging new media space. That umbrella term for the newest forms of distribution, including mobile TV services, is the name of the game-and largely considered the future-for TV, and writers understandably want to secure their slice of that action going forward.”

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