Will Microsoft's Zune Boost HD Radio?

Radio broadcasters were practically giddy about Microsoft’s new Zune mp3 player, which includes HD Radio technology. It could be just the break the slow-to-be adopted HD Radio technology needs to crack the 1 million consumer milestone.

Since the launch of HD Radio in 2005, nearly 2,000 radio stations have made the transition, launched hundreds of HD side channels, and lots of manufacturers and auto manufacturers have rolled out receivers. But consumer acceptance has lagged.

The new Zune, revealed by Microsoft on Tuesday (May 26) and out in the market this fall, will have several new features, but the one that has the radio business excited is that the Zune HD will be the first mobile HD Radio device.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in