Facebook’s test of removing like counts on Instagram received mixed reactions, but apparently not enough backlash to slow the experimentation train.
A spokesperson for the social network confirmed Tuesday that it is considering hiding like counts on Facebook, as well.
Yuval Ben-Itzhak, CEO of social measurement platform Socialbakers, said in an email, “Overall, we believe this will drive more trust in metrics associated with content, both paid and organic. An increase in trust is likely to lead to an increase in spend by brands—a win-win for both Facebook and marketers.
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