Will Facebook Become the Leader in Social Commerce?
Two years ago, Steve Rubel was speculating that social commerce would be a hot topic in 2006. I don’t think he could have forseen the launch of the Facebook platform. Facebook has changed the way that we interact with each other and keep track of our ongoing relationships. Then a few days ago Facebook began looking for beta testers for their new payment system.
Next year, look for Facebook to become the dominant player in social shopping.
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