With Addition of CrowdStar, WildTangent Looks Toward 100M Users for Video Ads
Casual game network WildTangent is showing off some of its progress on Facebook this morning, with the addition of CrowdStar’s entire game portfolio to its BrandBoost video advertising platform. With CrowdStar, WildTangent says it has a partner pipeline that will give it access to 100 million users this year.
BrandBoost is a direct competitor to companies like TapJoy that provide video ads on Facebook games. A player who wants to earn virtual currency typically visits the offer wall and chooses videos from among other options, earning a small amount from each viewing.
That
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