Wildfire Launches Group Buying For Facebook Pages

Wildfire, one of the leading social media marketing platforms, announced a new product today which enables Facebook Page administrators with “Group Deals” which “enables businesses, brands and agencies to easily create and run their own Groupon-like deals on their Facebook Fan Pages and websites”. Given all the buzz surrounding Groupon, LivingSocial, and other large group buying services, this product sounds like a great fit.

While not currently positioned as a tool for submitting to other social buying services, we could see other companies forging deals with Wildfire to have them serve as a publishing platform for deals which integrate into other distribution channels.