Wildfire Shows How (And Why) To Make Your Facebook Campaign Influencer-Friendly

On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand's page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.

On Facebook, not all fans are created equal. Certain people have a little more influence than others — when they recommend a brand’s page or product, their friends tend to join in. A study by social media solutions firm Wildfire Interactive (recently acquired by Google) examines just how brands can optimize their Facebook pages to promote more sharing and gain the eye of influential users.

Wildfire tracked 10,000 social media campaigns on its platform, placing users into three categories:

  • Joiners, 83 percent
  • Sharers, 15.4
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