Why You're Seeing Bubble Blowing Photos On Facebook

Earthjustice wants Facebookers to take photos of themselves blowing bubbles and post the pictures on the organization's page, to rally support for tougher air pollution laws.

Have you seen profile photos showing people blowing bubbles? If so, that means a viral marketing campaign by Earthjustice is working.

The environmental law firm launched a page late Tuesday rallying support for the Environmental Protection Agency’s bid to strengthen air pollution standards.

The page asks people to take a picture of themselves blowing a chewing gum bubble, upload to Facebook and make it their main profile image.

Earthjustice also wants supporters to like the organization and share their pictures on the entity’s wall.

The

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