Why You Should Care About the Emerging 'PR Tech' Market
You’ve probably heard of AirPR. The company has earned a good bit of attention for emphasizing the importance of measurement in the industry, and its CSO Rebekah Iliff and PR Engineer Leta Soza have written guest posts on ROI tools and optimization technology; Iliff also talked to us about whether the future of measurement is already here.
This week, however, the company launched PRTech.co, a site dedicated to “showcasing the companies and individuals driving the emerging PRTech ecosystem” as well as providing related services.
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