Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered reasons. Moretti said that before HBO, Vice founder Shane Smith had an offer from CBS for its 60 Minutes program, and almost went with that network.
"Then these guys [HBO] called, and the conversation changed because they said we could swear," Moretti explained.
It probably turned out to be a wise decision because Vice just signed for another two seasons with HBO.
The exec discussed Vice's broad ambitions during PTTOW (pronounced puh-tow), which is an eclectic group of about 300 marketing, technology, media and investment executives who meet yearly for TED-style inspirational talks and youth-focused thinktanks.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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