Vice Almost Landed at 60 Minutes, But Chose HBO

Digital news exec talks TV at PTTOW confab

Speaking today at the PTTOW conference in Los Angeles, Vice chief creative officer Eddy Moretti revealed that his media brand chose HBO over CBS in 2012 for a few four-lettered reasons. Moretti said that before HBO, Vice founder Shane Smith had an offer from CBS for its 60 Minutes program, and almost went with that network.

"Then these guys [HBO] called, and the conversation changed because they said we could swear," Moretti explained.

It probably turned out to be a wise decision because Vice just signed for another two seasons with HBO.

The exec discussed Vice's broad ambitions during PTTOW (pronounced puh-tow), which is an eclectic group of about 300 marketing, technology, media and investment executives who meet yearly for TED-style inspirational talks and youth-focused thinktanks.

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