Why UX Matters For Mobile Revenues
The mobile and tablet app space is changing fast. Right now more than three quarters of all revenues associated with the industry come from purchases within the app itself – so the days of ‘selling’ a download and then considering the job to be done are over.
As in any new environment, players in the mobile app space have to evolve or die. And the first and most vital learning is that users of your app are no longer your customers.
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