Why These Executives Are Betting Big on Machine Learning in 2018

Culture is key, and these industry leaders know it

Producer/editor: John Tejada

As marketing and branding executives plan for the new year, the digitally transformative adoption of machine learning will most certainly be essential. Adweek talked with executives from the worlds of finance, media and technology for their take on 2018 and beyond. We hear from Frank Cooper III, CMO of Blackrock; Barbara Basney, VP Global Brand, Advertising & Media for Xerox; Keith Grossman, Global CRO of Bloomberg; and Elyssa Gray, VP Brand at financial services company Betterment.