Why The Players' Tribune Teamed Up With Budweiser for This Unique Event Space

Influencers and athletes are invited

Want to mingle over beers with the Knicks’ Tim Hardaway Jr. or talk shop with the Blazers’ C. J. McCollum? Look no further than The Players’ Lounge.

The event space, which opened in February at The Players’ Tribune New York headquarters, hopes to attract the industry’s top athletes and influencers to celebrate the biggest sporting events of the year.

With a sponsorship from Budweiser, The Players’ Lounge serves as a place for everyone to gather, and as an opportunity to grab those who come to partake in Q&As, videos and other content to post on the news platform’s site.

“We can use this to reach more than just the 200 who are there,” said David Roter, The Players’ Tribune head of global revenue & partnerships.

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