Why Some News Orgs. Need a Narrow Social Media Strategy
With there being so many different social media channels and applications available, it can be easy to get swept under by it all.
Instead of having a focused approach, you end up signing up for 10 different sites. You’re not able to give each of them the time they require to be effective, so the entire plan falls apart.
In his column published today at AdAge.com, Steve Rubel, exec VP-global strategy and insights for Edelman, wrote that today, media organizations are focusing on the biggest, most used platforms and working to ensure that they are being innovative in their use of them.
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