Why do we use Social Logins? [STUDY]

Have you ever logged into a website or app using your Facebook login? What about with your Google, Twitter or Yahoo account?

If so, you’re far from alone. A new study has found that 77 percent of us have used a social media login to sign into a site or app, up from 45 percent in 2012.

But why?

Gigya surveyed 2,000 U.S. internet users aged 18-55 and found that the primary reason for 53 percent of respondents to use a social login was simply because they didn’t want to spend time filling in registration forms.

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