Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.

For a couple of years, the main storyline was his lawsuit (since settled) with Reginald Brown, an estranged colleague and alleged Snapchat co-founder. During the first half of this year, the plot involved a significant executive brain drain, with the departures of revenue boss Mike Randall, HR director Sara Sperling and COO Emily White—the latter an ad agency favorite who was supposed to be to Spiegel what Sheryl Sandberg is to Facebook's Mark Zuckerberg.

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