Why Record Labels and Movie Studios Are Singing Along With Smule

The app has 40 million users and counts Disney and Warner Music among its partners

“What if you had 5 million videos with 5 million unique people signing with you, instead of 5 million YouTube views?” That question is how founder and CEO Jeff Smith pitches his social music application, Smule, to labels and artists.

Smule’s flagship iOS and Android apps enable users to sing with one another, as well as with artists such as Ed Sheeran and Kelly Clarkson.

Smule has about 40 million users, and Smith said the nearly 11-year-old company brings in some $150 million in annual revenue, with investors including China’s Tencent and India’s Times Bridge.

“I wanted to go be a professor of music, but fate had something different in store for me this time,” he said.

Smith

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