Why Pitching Journalists Is Like Dating

This is a guest post by Curtis Sparrer, principal at Bospar.

This is a guest post by Curtis Sparrer, principal at Bospar.

On Sept. 12, 2012, Korin Miller detailed the 25 Ways to Seduce a Man for Cosmopolitan. Readers were promised to “try these sizzling ways to seduce a man, and he’ll be putty in your hands.” But 25 ways is a lot to remember … so three years later Zahra Barnes shortened that number for Glamour with 8 Ways to Seduce a Guy With Your Body Language.

So how long will it take before there’s just one step?

And when do we expand the list to 100?

That’s the feeling I had when reading articles on how to pitch journalists.

AW+

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