Why Page Views Aren't Always Important

This Mediaweek article points out how page views on social networking sites might not be as important to advertisers as they are on, say, a regular portal such as Yahoo. Social networking users tend to spend more time and view lots of pages while on these sites, meaning that the actual number of unique visitors isn’t as high as it is with other sites.

Plus (and we tend to agree), social networking users probably aren’t in the mood to view ads on these sites.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in