There are a lot of people—and brands—out there who see Instagram as a kind of Wild West where anyone can strike it rich, especially with the help of some third-party tools. But the fact of the matter is that those tools only work if you already have a coherent social media strategy and a definite vision for how you want to present yourself or your company.
Your Instagram account is an extension of your brand persona, so if you want people to pay attention to it, you have to make sure to give them all of the information they need in order to make an informed decision.
Before
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