Why One Bear Calls Facebook's Future 'Grim'

People looking at Facebook advertisements don't have buying on their minds, which makes this year's $4 billion in anticipated ad revenues seem unsustainable.

Something’s gotta change: Facebook ads don’t have an audience with a buying mindset.

Because of this dynamic, tens of thousands of people will see a Facebook ad before anyone clicks through.

If this continues, Facebook won’t be able to continue bringing in the kind of ad revenues like the $4 billion expected for this year.

Something will have to change, and Social Times blogger Tom Johansmeyer suggests that Facebook:

  1. Create more advertiser-friendly tools.
  2. Diversifiy of revenue streams.

Click here to read Johansmeyer’s full post on Social Times.