There will come a day when watching an NFL, NBA or MLB game won't be a passive experience for most. With the rise of esports and fantasy components, the big leagues are evolving and marketers are increasingly signing on for the ride.
At the Yahoo-sponsored Advertising Week session Go Live: The Shift to Live Video, several members of team Yahoo talked up the virtues of livestreaming news, sports and finance.
Yahoo's head of esports Travis Gafford talked about the company's partnership with General Mills to produce Yahoo Esports Live, an hour-long weekly live show which premiered earlier this month.
Gafford also introduced NBA star Rick Fox, who now runs esports organization Echo Fox.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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