Why Media Markets Need to Be Like Dallas/Ft. Worth Because Girl Power

There are three types of flacks in the world: Lifelong agency rats, bouncers (from agency to corporate) and hacks-turned-flacks. I’m the latter and one reason why would be the dreaded newsroom. There’s a sex appeal among PR pros about the newsroom — it’s the centerfuge of all things media, and kind of a turn-on (at least, that’s what I have heard).

But if you work in one, it can scare the bejeebers out of you.

You would think at the medulla of this brain matter would be many trained, skilled professionals hailing the title of “News Director,” and you would be right.