Why Marketing Conferences and Trade Shows Fail: Lessons from an Event Expert
We’re already using mobile apps and platforms to make our lives easier. It’s time we do the same for conferences and events to make businesses and marketing departments run more effectively.
Like most business and marketing professionals, I attend a ton of events and trade shows in pursuit of networking opportunities that will lead to tangible results.
Every year, teams from Fortune 500 companies launch elaborate strategies in order to capture prospect data at events and today, the world of trade shows and events is moving toward mobile platforms.
While the adoption of cutting edge technologies at events allows for better prospect data collection to serve marketing purposes, overall, the industry hasn’t been able to effectively analyze that data and provide intelligence within a unified platform.
With anywhere from 20 to 30 percent of an annual marketing budget dedicated to conferences and events, event intelligence is paramount.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in