Why Live Streaming Is the Water Cooler of the Future

Within just a matter of months, Meerkat and Periscope have already rejuvenated the social media landscape by creating fleeting, in-the-moment media.

From the Snapchat School of Streaming Dominance, apps that provide true 100-percent live streaming have graduated to the forefront of serious social media user awareness. Within just a matter of months, Meerkat and Periscope have already rejuvenated the social media landscape by creating fleeting, in-the-moment media.

Brands ranging from DKNY to Nissan have already applied live streaming apps to do everything from launch new products to provide a behind-the-scenes look at their cultures. Live streaming also gives businesses another huge opportunity: create brand ambassadors.

Because

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