Why It Might Be Time to Rethink Who Your Competitors Are

Disrupt your industry before it's too late

Identifying your competitors is a more elusive quest than it once was, because comparing your organization with directly related businesses is no longer the whole story.

Exceptional customer experiences raise the bar every day, and we know the consumer makes little distinction between sectors, which is the basis of our thinking on Liquid Expectations, a framework that describes the changing face of competition when customer expectations are fluid across industries.

Each time customers see evidence of design and technology that makes their lives easier, they expect to find it everywhere.

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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.