Why Is Miller Lite's Ad About Holiday Parties So Unnerving? Because No One in It Is Real

All of the spot's odd coworkers are meticulous sculptures by artist Alex Prager

When word inevitably comes down that your office’s holiday party is now a BYOB virtual happy hour, will you be happy or sad? The answer probably depends on how much you already liked your coworkers and also how starved for socialization you are after all these months in quarantine.

But Miller Lite and agency DDB are betting that you’re happy to skip the office Christmas shindig in favor of some offline time at home. To highlight that opinion, the brand partnered with artist and photographer Alex

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in