Why Is EA's My Empire Facebook Game Losing Traffic?
Electronic Arts is doing well compared to other developers: it is ranked sixth with 36.3 million monthly active users. If EA is doing so well, why is it that the game My Empire is not?
My Empire, a Facebook game developed by Playfish, seems to not being too well. The title went from 1.4 monthly active users on January 15th to 1.1 million on February 14th. The decline, a shocker to most, has the social gaming community baffled.
Electronic Arts, the development company that aquired Playfish back in November of 2009, is doing well compared to other developers: it is ranked sixth with 36.3 million monthly active users. If EA is doing so well, why is it that My Empire is not?
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in