HuffPost Life Was Redesigned to Be a 'No BS Guide'

The tone of lifestyle websites, Polgreen said, tends to make people feel bad about their lives—from their weight being wrong to not being financially successful enough.

After embarking on its Listen to America bus tour, in which HuffPost went around America, the organization realized there was opportunity in writing about the issues that most plague families.

“We really wanted this to feel … accessible and welcoming to men, women and everything in between because we really feel like there’s a need for that in the market right now,” Polgreen said.