Pokemon Go's first sponsored locations reportedly went live today in Japan, offering retailers the chance to create "gyms," which let players battle or train characters in the mobile game. According to TechCrunch, McDonald's is the launch brand and will use the ads for its some 3,000 restaurants in Japan.
Well, Hot Topic and Red Robin should keep an eye on how sponsored locations perform for McDonald's, per research by Placed. The location data company has been tracking a double opt-in audience of 1 percent of those who downloaded the Pokemon Go game during its first week, ending July 6, and then measured their real-world store visits.
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